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Image by Christian Lue

Advocacy

Advocating for change requires engaging stakeholders, often political leaders, regulators, and
citizens. Inspiring collaboration on complicated topics like new technology can be challenging.
Telecommunication is the backbone of the new economy, pitting different industries and
countries against each other. The GSMA was on the frontline of new regulations in Europe,
governing everything from data privacy to market access. Here are sample press releases:
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GSMA, Brussels
Director PR - Europe,
2019 – 2021

  • Maximized the impact of the European public policy team, which advocates for the mobile telecommunications sector and more than 200 member companies in the region.

  • Developed and executed media strategies that aligned with organizational messaging around 5G technology, sustainability and data/AI. Provided briefing books and media training for executives ahead of press interviews.

  • Cultivated relationships with journalists and significantly increased earned media.

  • Led the mobile telecoms sector’s crisis communications against damaging misinformation linking 5G technology to the spread of COVID-19, engaging with political leaders and internet platforms to stop arson attacks and restore public trust.

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